Strategy for Developing Enterprise Cluster by Means of Establishing Regional Commercial Alliance
This paper proposes the strategy of developing enterprise cluster by way of establishing regional commercial alliances (RCA), gives the organization mode, analysis of structure and operation process of RCA. The purpose of RCA is enhancing the brand influence and competitiveness of enterprise cluster. This strategy will have a practical significance for promoting development of regional economy or industrial economy.
Yi-Min Deng, Aibing Yu, Weihua Li and Di Zheng
L. Liu "Strategy for Developing Enterprise Cluster by Means of Establishing Regional Commercial Alliance", Applied Mechanics and Materials, Vols. 37-38, pp. 1231-1235, 2010