The Application of Cloud Based on Latent Factor Algorithm in Personalized Recommendation

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Abstract:

Recommendation system is a commercial marketing method. What more, the system could increase adhesion and satisfaction of consumers to the website which brings great commercial benefit to electronic commerce. But with big data ages coming, it makes a great challenge to real-time recommendation system. As for latent factor class collaborative filtering algorithm, a distributed constructed latent factor algorithm based on cloud is presented in this paper. The algorithm could keep collaborative filtering in good recommendation and ensure the real time in massive data environment. The simulation shows that the algorithm could achieve the recommendation efficiently and quickly. High speedup and scalability are proved.

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2288-2291

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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