A Study on Logistic and Distribution Innovation of a B2C E-Commerce Company

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Most traditional B2C E-commerce enterprises outsource their logistic to the third-party logistics and cooperate with flat channel distributors, which could lower their cost and reduce their risks. Taking Beijing 2688 E-commerce Co., LTD as example differently from the traditional enterprises, which establishes the procurement service model through cooperating with procurement services in the supply chain, this article analyzes the innovations on distribution and logistics of the case enterprise. Consequently the article proposes the key problems that the B2C E-commerce enterprises should pay attention to in the future.

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2297-2300

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September 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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