Development of Automotive Marketing Innovation Model

Tao Ping Yan

doi:10.4028/www.scientific.net/AMM.644-650.5769

Paper Titles

The Application of Computer Aided Technology in the Sport Training (CAS)
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Research on Application of "Flipped Class" Model in Teacher Education
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Analysis of the Current Situation and Countermeasures of Higher School Recycling Logistics
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Personalized Resources Recommendation System Design for Teachers Training
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Development of Automotive Marketing Innovation Model
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Formative Assessments in Junior High School English Class Based on Multimedia-Assisted Language Teaching
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A Bibliometric Analysis of Electronic Commerce Research from 1996 to 2012
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Classification and Operation Mechanisms of Open Source Design Community
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Applicability Research on BOT Financing Mode in Our Domestic Stadium Construction
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 644-650Development of Automotive Marketing Innovation...

Development of Automotive Marketing Innovation Model

Abstract:

The further planning and improvement of the car marketing model make ours get rapid development. Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model.