Research on the Relationship between Enterprise Participation and Customer Satisfaction Degree Based on Value Co-Creation

Abstract:

In recent years, most of service-oriented manufacturing enterprises always obtain customer recognition and explore potential customer needs through involving in use and providing services more closely. On the basis of the concept of the introduction of enterprise participation, by reviewing the related literature, enterprise participation was divided into two dimensions--information provider and active participants. This paper mainly focuses on the relationship that enterprise participation in each dimension affects the customer satisfaction degree in each dimension, and builds the concept model of the enterprise participation and the customer satisfaction degree, which provided a new path for enterprises to gain lasting competitive advantages. Finally, we hope that the results will lay the theoretical foundation for China's service-oriented manufacturing enterprise service innovation.

• Periodical: Applied Mechanics and Materials (Volumes 687-691)
• Pages: 4454-4457
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.687-691.4454
• Online since: November 2014
• Authors: Nan Jiang, Song Zheng Zhao, Nan Wu
• Keywords: Customer Satisfaction Degree, Enterprise Participation, Service-Oriented Manufacturing, Value Co-Creation

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