Research on the E-Commerce Model Based on the Value Chain

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E-commerce model reflects the existence state and survival law of the e-commerce directly and specifically, it is the specific forms of operation of e-commerce and value creation.By analysising the e-commerce model, we can sum up the law on how companies create values in e-commerce, which is the core issue of the existence and development of e-commerce. Therefore, the e-commerce model is an important research point of e-commerce, it is a starting point for understanding the electronic business operation laws. The evolution of the value chain is the result of e-commerce development, while the evolution of value chain provides innovative ideas and methods for analysising e-commerce, the two are closely linked and mutually reinforcing. Therefore, analysising and discussing e-commerce model with the combination of the value chain theory is a favorable perspective and innovative ways to study e-commerce and it has important theoretical and application value.

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4462-4465

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November 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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