Impacts of Entrepreneur Traits on Proactive Behaviors Strategy

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Although scholars have been aware of the importance of proactive behaviors strategy in the entrepreneurial activity, however, which factors influence the proactive behaviors strategies have not been intensively studied. This thesis is based on the trait theory, analyzing the impacts of entrepreneur traits on proactive behaviors strategy deeply. Through the research and analysis of data on 152 start-up companies in Changchun, the results show that risk-taking propensity has no obvious effect on proactive behaviors strategy, but the need for achievement and the internal locus of control of entrepreneur traits have significant positive effect on proactive behaviors strategy. The conclusion of the study has important significance in enriching traits theory and the entrepreneurial orientation theory.

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4616-4621

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November 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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