Precision Marketing and Modern Information Technology

Feng Lan Luo; Sun Li

doi:10.4028/www.scientific.net/AMM.687-691.4683

Paper Titles

Research on Computers Applied to Investigating Criminal Cases on the Crime Scene
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The Risk Management of the Owner in the Bidding Process under the 2013 Edition of the Valuation Mode of Bill of Engineering Quantity
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The Practice of Optimization and Improvement of Human Resource Management Informatics in State Grid Company
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Management of Road Maintenance: Compare and Contrast the Different Approaches in Britain and China
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Precision Marketing and Modern Information Technology
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An Enterprise Financial Situation Analysis Based on Comparative Analysis
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The Case Analysis of Presentation and Disclosure about other Comprehensive Income
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Analysis of Influence Factors of Voluntary Information Disclosure of Listed Companies
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Capital Structure and Performance Status of China's New Energy Listed Companies
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 687-691Precision Marketing and Modern Information...

Precision Marketing and Modern Information Technology

Abstract:

With the rapid development of e-commerce, more and more companies have to carry out precise marketing in order to win in the competition. This article introduces information technologies involved in precision marketing.

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Periodical:

Applied Mechanics and Materials (Volumes 687-691)

Pages:

4683-4686

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.687-691.4683

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Online since:

November 2014

Authors:

Feng Lan Luo, Sun Li*

Keywords:

Data Mining (DM), Precision Marketing, Search Engine Optimization (SEO)

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* - Corresponding Author

References

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