Research on the Consumer Demand of Decision Making in the E-Commence System Building Process
In the process of developing e-commerce system, enterprises are able to accurately understand and grasp the needs of the user enterprise that is the key to the successful implementation of e-commerce. Based on this, the article proposed a new method which was based on the process of developing consumer demand for e-business decision-making though a rough set theory. This new approach is built using rough set decision model to calculate the different needs of the impact on consumer satisfaction, come to an important degree of each demand and the demand reduction order. This method overcomes the traditional rough set method cumbersome bottlenecks, and helps operating; cases studies show that the proposed method is simple and effective.
Dongye Sun, Wen-Pei Sung and Ran Chen
J. M. Xie and Q. Qin, "Research on the Consumer Demand of Decision Making in the E-Commence System Building Process", Applied Mechanics and Materials, Vols. 71-78, pp. 2895-2898, 2011