Applying Form Elements Extracted from Brand Mark Design to Auto Body Design

Jian Li

doi:10.4028/www.scientific.net/AMM.741.823

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vol. 741Applying Form Elements Extracted from Brand Mark...

Applying Form Elements Extracted from Brand Mark Design to Auto Body Design

Abstract:

Based on auto brand image system theory, the paper analyzes the image modeling function of brand mark, discusses the relation between brand mark form and body form , clarifies the meaning and purposes of applying the form elements extracted from brand mark design to auto body design and proposes the methods of extraction and application principles.

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Periodical:

Applied Mechanics and Materials (Volume 741)

Pages:

823-826

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.741.823

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Online since:

March 2015

Authors:

Jian Li*

Keywords:

Auto Brand Mark, Body Design, Brand Image Features

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References

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