Evaluation on Product Form Image Using Linguistic Variables Based Fuzzy Analytic Hierarchy Process

Fu Qian Shi; Jian Feng Wu; Xiao Dong He; Hai Ning Wang; Shou Qian Sun

doi:10.4028/www.scientific.net/AMR.102-104.905

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 102-104Evaluation on Product Form Image Using Linguistic...

Evaluation on Product Form Image Using Linguistic Variables Based Fuzzy Analytic Hierarchy Process

Abstract:

Due to the uncertainness and fuzziness of image evaluation on product form, many fuzzy multi-criteria decision making approaches are applied in this fields. Fuzzy linguistic is usually used by expert to evaluate the importance of the criteria and to rate the alternatives; hence, we integrating fuzzy linguistic based analytic hierarchy process methodology to image evaluation of product form. Trapezoidal fuzzy number and 11-scale linguistic variables were applied in this model. The proposed approach started by a web-based image evaluation system, and then target products were extracted and divided in many design characteristics. Fuzzy linguistic based AHP was applied to generate the critical forms that ordered by vary image adjectives. A case study of mobile phone design was demonstrated the effectiveness.

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Periodical:

Advanced Materials Research (Volumes 102-104)

Pages:

905-909

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.102-104.905

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Online since:

March 2010

Authors:

Fu Qian Shi, Jian Feng Wu, Xiao Dong He, Hai Ning Wang, Shou Qian Sun

Keywords:

Analysis Hierarchy Process (AHP), Fuzzy Number, Image Evaluation, Linguistic Variable

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