Research on Intelligent Recommendation Method and its Application on Internet Bookstore

Abstract:

Article Preview

As the current personalized recommendation systems of Internet bookstore are limited too much in function, this paper build a kind of Internet bookstore recommendation system based on “Strategic Data Mining”, which can provide personalized recommendations that they really want. It helps us to get the weight attribute of type of book by using AHP, the weight attributes spoken on behalf of its owner, and we add it in association rules. Then the method clusters the customer and type of book, and gives some strategies of personalized recommendation. Internet bookstore recommendation system is implemented with ASP.NET in this article. The experimental results indicate that the Internet bookstore recommendation system is feasible.

Info:

Periodical:

Advanced Materials Research (Volumes 121-122)

Edited by:

Donald C. Wunsch II, Honghua Tan, Dehuai Zeng, Qi Luo

Pages:

447-452

DOI:

10.4028/www.scientific.net/AMR.121-122.447

Citation:

Q. Z. Chen et al., "Research on Intelligent Recommendation Method and its Application on Internet Bookstore", Advanced Materials Research, Vols. 121-122, pp. 447-452, 2010

Online since:

June 2010

Export:

Price:

$35.00

In order to see related information, you need to Login.

In order to see related information, you need to Login.