How Does the Saturation Influence on the Cognition of Clothing Color? A Behavioural Study

Xiao Feng Jiang; Guo Lian Liu

doi:10.4028/www.scientific.net/AMR.175-176.786

Paper Titles

The Study of Bleaching Silk Sanitary Materials
p.765

Hangzhou Silk Products and its Market Analysis
p.771

Analysis on the Application of Traditional Shoulder Adornment Arts in Fashion Design
p.777

Study on Adaptability of Hand-Painted Silk Fabrics in the High Fashion Design in China
p.782

How Does the Saturation Influence on the Cognition of Clothing Color? A Behavioural Study
p.786

Research on the Correlation between Body Measurement Data and Pattern Plate Data
p.792

Relationship between Clothing Pressure and Fabric Tension
p.797

Study on Feasibility of Method of Shirt Armhole Configuration Based on Sizes
p.801

The Digital Method of Clothing Extension Measurement
p.807

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 175-176How Does the Saturation Influence on the Cognition...

How Does the Saturation Influence on the Cognition of Clothing Color? A Behavioural Study

Abstract:

In this paper, “fashionable” and “conservative” as color emotional words were used, and color piece and clothing color samples with 40 hues and 9 saturation levels were evaluated on emotional variables in behavioral trials. The purpose of the present study was to investigate how the saturation influence on the cognition of clothing color. Results showed that different saturation could be easily perceived as different emotion, and the fashionable emotion presented a weak-strong trend as the saturation increased, whereas the conservative emotion presented a reverse trend. The emotions of color pieces and clothing colors tended to be consistent. However, compared with color pieces, the clothing colors had stronger fashionable emotion. The colors of high and low saturation presented sensitivity to subjects, and the RTs (response time) were shorter in emotional evaluation. In addition, it was easier to cognize fashionable emotion than to cognize conservative emotion.

You might also be interested in these eBooks

View Preview

Info:

Periodical:

Advanced Materials Research (Volumes 175-176)

Pages:

786-791

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.175-176.786

Citation:

Cite this paper

Online since:

January 2011

Authors:

Xiao Feng Jiang, Guo Lian Liu

Keywords:

Behavioral, Cognition, Color-Emotion, Response Time, Saturation

Export:

RIS, BibTeX

Price:

Permissions CCC:

Request Permissions

Permissions PLS:

Request Permissions

Сopyright:

Citation:

References

[1] X. P. GAO and J. H. Xin: Colour Research and Application, Vol. 31 (2006), p.411.

Google Scholar

[2] P. Valdez and A. Mehrabian: Journal Experimental psychology, General, Vol. 123 (1994), p.394.

Google Scholar

[3] Mizutani Chiyomia, Otsuki Sakia, Ueda Chikakoa, and Park Soonjeeb: Journal of Textile Engineering, Vol. 54, No. 1 (2008), pp.9-14.

Google Scholar

[4] Y. Xue and H. Imaoka: Japan Research Association for Textile End Uses, Vol. 50 (2009), p.47.

Google Scholar

[5] L.C. Ou, M. R. Luo, A. Woodcock and W. Angela: Colour Research and Application, Vol. 29 (2004), p.292.

Google Scholar

[6] A. C. Moore, A. K. Romney and T. L. Hsia: Journal of Cognition and Culture. Koninklijke Brill NV, Leiden, p.1, (2004).

Google Scholar

[7] T.W. Whitfield and T. J. Wiltshire: Genetic, Social, and General Psychology Monographs, Vol. 116 (1990), p.385.

Google Scholar

[8] X.F. Jiang, G.L. Liu, F. Qin and S.S. Wang: 2010 Sixth International Conference on Natural Computation (1994), p.1979-(1983).

Google Scholar