Design of the Evaluation System for the Value of the Mobile Internet Service
The development of the Mobile Internet attracts the world’s attention, and how to evaluate the value of the Mobile Internet Services is one of the basic research issues. The existing evaluation systems for the value of the Mobile Internet Services mainly concerns the customers, however a promising service also need to realize the value of the operating companies, to make the “win-win” between the customers and the operating companies. This paper has established a comprehensive evaluation system based on both of the customers and the operating companies, and verified the application of this evaluation system by taking the example of the Personal Information Services of the Mobile Internet.
Helen Zhang, Gang Shen and David Jin
X. Chen and T. J. Lu, "Design of the Evaluation System for the Value of the Mobile Internet Service", Advanced Materials Research, Vols. 204-210, pp. 1529-1535, 2011