The Decision-Making Model of Customers’ Choosing Hot Spring Resorts
This paper aimed at the rich hot spring resources and relevant industries were regarded as one major domain worth further developing in Taiwan. But under the current situation adversely affected by economic downturn and diverse customers’ need, how to survival in a market with extremely intense competition, while maintaining high profits, high lodging rate and high visiting rate, are the most essential challenge facing numerous hot spring hotels operators and other relevant trades. Apart from collecting related literature of hot spring hotel and conducting in-depth analyses and induction, this study employs Delphi Method for expert interview. The decision-making model of customers’ choosing hot spring hotel is established, the 6 major criteria are further divided into 19 indicators, for constructing the integral valuation model of this study, followed by issuing questionnaire of expert weigh of Analytic Hierarchy Process (AHP), with the aim to integrate and calculate the important relations between criteria and indicators. The results of this study are expected to be used by relevant trades as reference for future operation.
Helen Zhang, Gang Shen and David Jin
J. B. Chin "The Decision-Making Model of Customers’ Choosing Hot Spring Resorts", Advanced Materials Research, Vols. 204-210, pp. 1856-1861, 2011