A Study on Personalized Financial Service and the Development of Community Banks in China
Community banks maintain advantages in providing personalized financial services. This mainly comes from these banks’ credit managers close communications with borrowers, which make them possible to effectively use the borrower’s information to customize corresponding financial products. The high interest rates and the huge financing gap related to small businesses show that the demand for the development of community banks in China is intense. To achieve “being integrated into the community”, China’s community banks should be set up independently from the grassroots by small businesses and households within communities.
Helen Zhang, Gang Shen and David Jin
G. J. Yan "A Study on Personalized Financial Service and the Development of Community Banks in China", Advanced Materials Research, Vols. 219-220, pp. 1593-1596, 2011