A Study on Personalized Financial Service and the Development of Community Banks in China

Abstract:

Community banks maintain advantages in providing personalized financial services. This mainly comes from these banks’ credit managers close communications with borrowers, which make them possible to effectively use the borrower’s information to customize corresponding financial products. The high interest rates and the huge financing gap related to small businesses show that the demand for the development of community banks in China is intense. To achieve “being integrated into the community”, China’s community banks should be set up independently from the grassroots by small businesses and households within communities.

• Periodical: Advanced Materials Research (Volumes 219-220)
• Pages: 1593-1596
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.219-220.1593
• Online since: March 2011
• Authors: Gu Jun Yan
• Keywords: Community Bank, Comparative Advantage, Personalized Financial Service, Small Business Financing, Standardized Loan Product

References

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