Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency


Article Preview

Selecting the main indicators of national economic development, using cluster analysis to evaluate 17 cites in Shandong Province with the perspective of economic development and dividing them into 4 similar city groups. Using super-efficiency DEA model to evaluate economic develop efficiency of the cities in different city groups. In this paper, we propose that new product promotion should be gradually covered from cities of higher efficiency to the lower ones in the city groups. The result of the study is to provide decision-making basis for developing specific strategies of product promotion.



Advanced Materials Research (Volumes 225-226)

Edited by:

Helen Zhang, Gang Shen and David Jin




J. H. Ma and X. J. Dong, "Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency", Advanced Materials Research, Vols. 225-226, pp. 31-34, 2011

Online since:

April 2011




[1] Rohlf S. J. A, Theory of interdependent Demand for a Communications Service, Bell Journal of Economics, 1974, (5): 32-43.

[2] CAI Guo-liang, LIAO Wei-kun, TU Wen-tao, Establishment of Evaluation Indicator System of Regional Economic Development, Statistics and Decision, 2005, (10): 43-44.

[3] Fujian Development Evaluation Research Group, Study on Economic Development Assessment System of Districts and Cities in Fujian, Research on Development, 2007, (1): 35-37.

[4] WEN Yong-jun, Evaluation on the Development of Agriculture Circulation Economy Based on Super-efficiency DEA, Productivity Research, 2009, (2): 21-22, 49.

[5] WEI Quan-ling, DEA Method of Evaluating Relative Efficiency, Beijing, Chinn Renmin University Press, (1998).