Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency

Jun Hai Ma; Xin Jian Dong

doi:10.4028/www.scientific.net/AMR.225-226.31

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 225-226Study on Promotion Strategy of Information Product...

Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency

Abstract:

Selecting the main indicators of national economic development, using cluster analysis to evaluate 17 cites in Shandong Province with the perspective of economic development and dividing them into 4 similar city groups. Using super-efficiency DEA model to evaluate economic develop efficiency of the cities in different city groups. In this paper, we propose that new product promotion should be gradually covered from cities of higher efficiency to the lower ones in the city groups. The result of the study is to provide decision-making basis for developing specific strategies of product promotion.

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Periodical:

Advanced Materials Research (Volumes 225-226)

Pages:

31-34

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.225-226.31

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Online since:

April 2011

Authors:

Jun Hai Ma, Xin Jian Dong

Keywords:

Cluster Analysis, Data Envelopment Analysis (DEA), Information Mobilization, Regional Economy Development

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