Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency
Selecting the main indicators of national economic development, using cluster analysis to evaluate 17 cites in Shandong Province with the perspective of economic development and dividing them into 4 similar city groups. Using super-efficiency DEA model to evaluate economic develop efficiency of the cities in different city groups. In this paper, we propose that new product promotion should be gradually covered from cities of higher efficiency to the lower ones in the city groups. The result of the study is to provide decision-making basis for developing specific strategies of product promotion.
Helen Zhang, Gang Shen and David Jin
J. H. Ma and X. J. Dong, "Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency", Advanced Materials Research, Vols. 225-226, pp. 31-34, 2011