Research on Tourism United Marketing in Turpan Area, Xinjiang, China

Abstract:

Endowed by nature, Turpan in Xinjiang, China enjoys rich tourism resources. Since the united marketing company for Turpan area was founded in 2007, tourism has been greatly improved. Proceeding from the tourism resources of Turpan and the background of united marketing, combined with the development conditions of recent years, this text analyzes the main problems of Turpan united marketing and proposes up the countermeasures, aiming to provide theoretical and practical guidance for tourism sustainable development.

• Periodical: Advanced Materials Research (Volume 267)
• Pages: 144-148
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.267.144
• Online since: June 2011
• Authors: Yong Li, Hao Jie Sun
• Keywords: Tourism, Turpan, United Marketing

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