The Study on Metaphor and Interest of Graphic Design

Abstract:

All in all, graphic-design has a wide use in newspapers, magazines, books, symbol, advertisements, packing and many other media. It is to improve functional and aesthetic identification of the information and embody the aesthetic characteristics of brevity, which is a rare element in modern design. When Mr. Lei Guiyuan discussed the image Taichi in his book The First Exploration of Chinese Design Method, he put forward an important viewpoint that why the design is beautiful is that not only does it has the beauty in essence, but also has beauty in form.

• Periodical: Advanced Materials Research (Volume 267)
• Pages: 138-143
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.267.138
• Online since: June 2011
• Authors: Lin Kang, Cheng Mao Li
• Keywords: Aesthetic, Character, Concept, Modeling

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