The Research on Color and Text Usage in the Graphic Design

Abstract:

Graphic design is an art with a specific purpose; it is a process of describing a business or product with art. In this process, color, graphics and text play a very important role. They are like three actors to undertake the projects, how to coordinate the relationship among them, to balance the roles, the designers should think in detail, should pursue. Anyway they have a long way to go on the road of graphic design. Design is planning on purpose, graphic design is one of the forms planned to be taken ,in the graphic design you should use visual elements to spread your ideas and plans , use color, text and image to spread the information to the audience so that people, through these visual elements, can understand your ideas and plans. Emphasis on the application of visual elements in graphic design, the combination of visual elements and design ideas, and these two methods will achieve the perfection of ideas to attract the viewer's eye, and to announce the achievement of broad objectives.

• Periodical: Advanced Materials Research (Volume 267)
• Pages: 149-154
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.267.149
• Online since: June 2011
• Authors: Jun Liu, Cheng Mao Li
• Keywords: Color, Graphic Design, Image, Text

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