Establishment and Application of Evaluation Model for College Students’ Perceived Quality of Clothing

Zhe Li

doi:10.4028/www.scientific.net/AMR.331.650

Paper Titles

Research on Dynamic Clothing Show of Virtual Character during the Online Shopping
p.632

Simulation of Efficiency of Liquid Cooling Garments
p.636

Evolution Law of the Traditional Baina Textile and its Application Style in the Clothing
p.640

Research on the Influence of the Fabric Organization to Wind-Resistant Property of Sportswear
p.646

Establishment and Application of Evaluation Model for College Students’ Perceived Quality of Clothing
p.650

Relationship between Special Body Variable and Figure of Women’s Trousers Pattern
p.654

Study on the Fashionable and Preferable Emotion of Men’s T-Shirt between Males and Females
p.658

Research on the Relationship between Special Dart and Fabric of Women’s Wear
p.662

Zen View of Nature in the Performance of Modern Fashion Design
p.666

HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 331Establishment and Application of Evaluation Model...

Establishment and Application of Evaluation Model for College Students’ Perceived Quality of Clothing

Abstract:

Perceived quality occupy an increasingly important position in the factors that affect consuming. Perceived quality is the subjective judgment by consumers which is different from the actual objective quality, and it is an overall evaluation to the product performance. College students, as a special consumer groups ，have higher cultural level and are in pursuit of individuality. Through this research, it can be known which perceived quality have an impact on buying behavior when students buy clothing, thus provide a reference to the clothing enterprises. In the process of production or distribution, they can pay attention to these perceived qualities to meet the needs of college students, so as to reach a win-win situation.