Influence of Color and Style on Clothing Identification

Abstract:

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This study is aimed to investigate how color and style influence clothing identification. 60 undergraduate students participated in this study, and a behavioral experiment was carried out to identify colored / achromatic Formal Dress (FD), Casual Wear (CW) , Sports Wear (SW) and Business Wear (BW). The findings were as follows: (1) while color had no significant influence on clothing identification, the style had an obvious influence on it, which showed that the accuracy of identifying FD was the highest and the accuracy of identifying BW was the lowest; (2) color had little influence on identification speed, but the style had a great influence on it; (3) women performed better in clothing identification than men did.

Info:

Periodical:

Edited by:

Rui Wang and Huawu Liu

Pages:

689-693

DOI:

10.4028/www.scientific.net/AMR.331.689

Citation:

X. F. Jiang et al., "Influence of Color and Style on Clothing Identification", Advanced Materials Research, Vol. 331, pp. 689-693, 2011

Online since:

September 2011

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Price:

$35.00

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