The Analysis of Fashion Buyers’ Development in Clothing Industry of China

Abstract:

Buyer-based clothing brand is a new type of brand operating mode. Fashion buyers as the core of the new mode influence the circulation of products. This paper aims to find the role of fashion buyers in helping the brand development for the enterprise. This paper reveals the evolution rules of clothing fashion buyers and discusses its basis characteristics, compares the development of fashion buyers at home and abroad. It suggests the basic knowledge for fashion buyers and ways to improve their comprehensive abilities. Finally it puts forward measures to promote the sound development of brands by making the buyers system perfect.

• Periodical: Advanced Materials Research (Volume 331)
• Pages: 735-739
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.331.735
• Online since: September 2011
• Authors: Li Jun Liu, Nan Qiao, Xiao Peng Li, Min Feng
• Keywords: Abilities, Brand, Buyers, Clothing, Improvement

References

[1] H. Goworek: Careers in Fashion and Textiles (Blackwell publishing Ltd, UK 2006).

[2] H. Goworek: Fashion Buying (Blackwell publishing Ltd, UK 2007).

[3] Z. Y. Wang: Garment sourcing guide (In Chinese, Chemical Industry Press, Shanghai, 2008).

[4] S. R. Wang: Consultative store based on fashion buying (In Chinese, China Machinery Press, Shanghai, China 2007).

[5] G. Pintel & J Diamond: Retail buying(Prentice Hall, UK 2004).

[6] Y. L. Wu: Clerk manual of clothes shop (In Chinese, Chinese Astronaut Press, Beijing, 2006).

[7] J. J. Sun: Terminal operation and management of retail of costumes (In Chinese, Donghua University Press, Shanghai, China 2009).

[8] S. R. Wang: Buyer mode of apparel industry (In Chinese, China Textile Press, Beijing, 2005).