The Empirical Research for the Expansion of Chain into the Third and Fourth Tier Cities in Guangdong Province

Abstract:

The Retail Chain Enterprises implement the strategy of channel to sink to set up shops in third and fourth cities. A reasonable and scientific choice of order of priority must be made when the enterprises entering those cities. This article adopts the approach of the Factor Analysis and duster Analysis the analysis 72 cities (including county-level cities) according to purchasing power index, and to explore how Retail Chain Enterprises to make the market of third and fourth their cities in Guangdong province. The conclusion that is the order of decision ——making to enter into the third and fourth tier cities, which has important guiding significance.

• Periodical: Advanced Materials Research (Volumes 433-440)
• Pages: 1967-1970
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.433-440.1967
• Online since: January 2012
• Authors: Jun Chen, De Shan Tang
• Keywords: Expansion of Chain Factor Analysis, Retail Chain Enterprises, Tier Cities

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