Supply Chain Management in Domestic Mobile Phone Industry under Mass Customization

Li Liu

doi:10.4028/www.scientific.net/AMR.616-618.2026

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Supply Chain Management in Domestic Mobile Phone Industry under Mass Customization

Abstract:

The detailing of professional division of mobile phone components and parts lays a solid foundation to implement mass customization manufacturing mode in real mobile phone industry. Under mass customization, effective operation of the supply chain cannot do without advanced information system as well as progressive supply chain management methods and technology application. This article states the method of mass customization in mobile phone enterprises mainly from aspects like customer relation management, differentiation delay strategy, products structure and supply chain management in the stage of process development design, logistics management of mobile phones and supply chain coordination management, etc.