The Two-Step Pricing Strategy Research of Regional Logistics Information Platform Based on Game Theory

Zhao Zhao Yu; Shou Wen Ji

doi:10.4028/www.scientific.net/AMR.655-657.2274

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 655-657The Two-Step Pricing Strategy Research of Regional...

The Two-Step Pricing Strategy Research of Regional Logistics Information Platform Based on Game Theory

Abstract:

The paper establishes a two-step pricing strategy of regional logistics information platforms model based on Game Theory. Then it gives the basic membership fee pricing strategy and the usage fee pricing strategy based on Staekelberg Strategy.

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Periodical:

Advanced Materials Research (Volumes 655-657)

Pages:

2274-2278

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.655-657.2274

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Online since:

January 2013

Authors:

Zhao Zhao Yu, Shou Wen Ji

Keywords:

Game Theory, Information Platform, Pricing

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References

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