Pricing Decision Study of Ecological Industry Chain Based on Uncertain Demand

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Abstract:

A two stages ecological industry chain was took as study background. The downstream buy amount is uncertain demand. Stock of byproduct is certain. There are two kinds of situations. Buy amount is higher or lower than byproduct stock. Price decisions of byproducts were studied based on game theory. Sequential game equilibrium (Stackelberg equilibrium) and cooperative game equilibrium (coordination in price decision) were obtained.

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8-12

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February 2013

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© 2013 Trans Tech Publications Ltd. All Rights Reserved

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