Brand Construction of Kaifeng Cultural Industry Park for Ancient Capital of Song Dynasty

Han Zhou Liu

doi:10.4028/www.scientific.net/AMR.671-674.2825

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 671-674Brand Construction of Kaifeng Cultural Industry...

Brand Construction of Kaifeng Cultural Industry Park for Ancient Capital of Song Dynasty

Abstract:

Beginning with an interpretation on the connotation of cultural industry park and its brand construction, this paper, based on the analysis of its strengths and weaknesses, puts forward some specific proposals on how to construct a brand for Kaifeng cultural industry park for ancient capital of Song dynasty, which are intended to be practical of reference for that purpose.

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Periodical:

Advanced Materials Research (Volumes 671-674)

Pages:

2825-2830

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.671-674.2825

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Online since:

March 2013

Authors:

Han Zhou Liu

Keywords:

Ancient Capital of Song Dynasty, Brand, Construction Strategy, Cultural Industry Park, Kaifeng

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References

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