Strategic Fit: Overview of Cost, Quality and Scalability Impact on the Added Value Network in Electric Engine Production

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Electric vehicles are in direct competition with conventionally powered cars. However, high prices currently result in a moderate acceptance and low market penetration. Producing companies have to attain new competencies in electric vehicle production as well as develop existing competencies at an early stage to be able to create attractive products for the customer. Requirements for costs, quality and scalability can be met due to purpose design, integrated product and process development, modularization of machinery and intense process know-how along with continuous consideration of alternative production processes. Nevertheless, designing new value added networks with a strategic fit among all participants remains to be done.

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379-389

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April 2014

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