The Research of NBA Sports Culture Communication Strategy in China

Yan Lin Zhou

doi:10.4028/www.scientific.net/AMR.926-930.4045

Paper Titles

The Effectiveness Analysis of Modern Logistics in the Agricultural Product Futures Operation
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The Game Analysis for Financial Fraud Behavior of CPAs under the Shareholder Selecting Pattern
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The GIS-Based Research of Measurement and Planning on Walkability of Educational Public Service Facilities - A Case Study in Wuhan
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The Innovation of Tourism Marketing Model on E-Commerce Environment
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The Research of NBA Sports Culture Communication Strategy in China
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The Research on Development of Sports Tourism and Sports Marketing Model
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The Risk Management of the Life Cycle of Computer-Based Interlocking System
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The Risk Management of Whole Life Cycle of IT Outsourcing Project
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The Third-Party E-Commerce Platform Based on the Trading Service
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930The Research of NBA Sports Culture Communication...

The Research of NBA Sports Culture Communication Strategy in China

Abstract:

As the world's highest level of professional basketball league, NBA has been successfully broke through the sports and business scope, it is not just a sports league and business groups, their cultural heritage make it a cultural transmission body. Using the power of media as a carrier, NBA basketball helm adopt various of means and strategies toconveysports culture and values to the Chinese. So what kind of qualities doseNBA sports culture have What kind of cultural communication strategydoes NBA adopt From the three aspects of communication strategies, NBA sports culture in China were discussed. Finally, we believe, NBA cultural communication strategy is an important reference significance for China's sports undertakings and cultural transmission.