The Research on Development of Sports Tourism and Sports Marketing Model

Zi Chao Chen

doi:10.4028/www.scientific.net/AMR.926-930.4049

Paper Titles

The Game Analysis for Financial Fraud Behavior of CPAs under the Shareholder Selecting Pattern
p.4032

The GIS-Based Research of Measurement and Planning on Walkability of Educational Public Service Facilities - A Case Study in Wuhan
p.4037

The Innovation of Tourism Marketing Model on E-Commerce Environment
p.4041

The Research of NBA Sports Culture Communication Strategy in China
p.4045

The Research on Development of Sports Tourism and Sports Marketing Model
p.4049

The Risk Management of the Life Cycle of Computer-Based Interlocking System
p.4053

The Risk Management of Whole Life Cycle of IT Outsourcing Project
p.4057

The Third-Party E-Commerce Platform Based on the Trading Service
p.4061

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role
p.4065

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930The Research on Development of Sports Tourism and...

The Research on Development of Sports Tourism and Sports Marketing Model

Abstract:

Sports tourism is a new modern way to travel. With improvement of the social and economic development and people's living standards, people are increasing interest in physical fitness, so sports tourism that full of personalization quietly rising. This paper discusses the evaluation of the effectiveness of large-scale sporting events based on tourism marketing method, and propose several sports tourism marketing models.