The Innovation of Tourism Marketing Model on E-Commerce Environment

Qiao Ling Li

doi:10.4028/www.scientific.net/AMR.926-930.4041

Paper Titles

The Discussion of Precise Depreciation Management in China
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The Effectiveness Analysis of Modern Logistics in the Agricultural Product Futures Operation
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The Game Analysis for Financial Fraud Behavior of CPAs under the Shareholder Selecting Pattern
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The GIS-Based Research of Measurement and Planning on Walkability of Educational Public Service Facilities - A Case Study in Wuhan
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The Innovation of Tourism Marketing Model on E-Commerce Environment
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The Research of NBA Sports Culture Communication Strategy in China
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The Research on Development of Sports Tourism and Sports Marketing Model
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The Risk Management of the Life Cycle of Computer-Based Interlocking System
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The Risk Management of Whole Life Cycle of IT Outsourcing Project
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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 926-930The Innovation of Tourism Marketing Model on...

The Innovation of Tourism Marketing Model on E-Commerce Environment

Abstract:

The future development of tourism marketing should focus on marketing model for the Chinese market through the use of reasonable technical, find a more accurate, more effective way of marketing to product higher profit margins, but also provide more personalized of the product for consumers, and ultimately achieve long-term growth of tourism economy.This paper discuss the innovation of e-commerce tourism in following four aspects: the innovation of marketing model based on travel agency characteristics, the application of marketing method based on media characteristics, The evaluation innovation of travel agency based on marketing mix model and the innovation of marketing model of travel agency.