How Consumers’ Characteristics Impact their Online Purchase Intention: A Literature Review

Abstract:

Article Preview

During the past 10 years, online shopping developed quickly, which made it a hot topic in marketing research. From 5 aspects, demographics, purchasing behavior, online experience, website design and marketing mix, this paper not only concludes previous research findings, but also analyzes conflicting viewpoints among the present research and deliberates future research opportunities related to online shopping.

Info:

Periodical:

Key Engineering Materials (Volumes 474-476)

Edited by:

Garry Zhu

Pages:

1909-1913

DOI:

10.4028/www.scientific.net/KEM.474-476.1909

Citation:

Y. Yang et al., "How Consumers’ Characteristics Impact their Online Purchase Intention: A Literature Review", Key Engineering Materials, Vols. 474-476, pp. 1909-1913, 2011

Online since:

April 2011

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Price:

$35.00

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