The Recycling of Materials - From Green Marketing Strategy to the Need for Sustainable Development in Contemporary Society

Abstract:

Sustainable development becomes a desiderate increasingly important, both for policy makers and for manufacturing companies. Behind this concept, however, there are a number of factors and strategies covering topics from the education of population from an ecological point of view and legislative stipulations designed to influence the management of all resources. In this context, strategies arising from the private greenmarketing are completing the coercive force of European legislation.

• Periodical: Key Engineering Materials (Volume 660)
• Pages: 262-267
• DOI: https://doi.org/10.4028/www.scientific.net/KEM.660.262
• Online since: August 2015
• Authors: Florin Alexandru Luca, Dumitru Filipeanu, Corina Anamaria Ioan*
• Keywords: Environmental Legislation, Greenmarketing, Recycling, Sustainable Development, Waste Managing

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