Applied Mechanics and Materials Vol. 311

Abstract: Competitive advantage is originated from core competence. Design talent should not only master professional skill but also possess fashion awareness and get familiar with fashion trend, thus to constantly offer originality for design industry. This study aims to construct indicators used for checking “methods of enhancing fashion awareness” and provide a reference for design students and relevant personnel. As this is an exploratory issue, the present study is conducted through two stages. The first stage uses qualitative grounded theory to establish original theory of ways of enhancing fashion awareness. At the second stage, questionnaires are made based on the constructed theory and then tested among students of fashion design. A total of 1330 valid questionnaires are recycled and sampling error is ±2.69 percentage points under a confidence level of 95%. Research findings are as below: 1. results obtained through qualitative research and quantitative research are highly correlated. It is demonstrated that multi-factor authentication can significantly increase reliability and validity of research. 2. Ways of enhancing fashion awareness include three aspects namely “knowledge internalization”, “information analyzing & processing”, and “profession improvement & practice”. 3. Average score of experts and fashion design students’ identification of fashion awareness enhancement methods is 4.04 (full score being 5). Based on above results this study proposes following suggestions: when making curriculum plan, design departments should put a greater emphasis on contents and courses about three aspects of fashion awareness enhancement; theory and practice should be considered simultaneously; they should also increase courses related with design methods and originality inspiration so as to enhance design students’ competitive advantages.

Abstract: Just over twelve years ago, United Nations Educational, Scientific and Cultural Organization (UNESCO) published the Culture, trade and globalization: questions and answers. In the book, the first ever definition of ‘cultural industries’ is applied to ‘those industries that combine the creation, production and commercialization of contents that are intangible and cultural in nature. These contents are typically protected by copyright and they can take the form of goods or services.’ Cultural creations need guiding and checking on, and that is the reason why there is art director or creative director, so-called the ‘gate-keeper’, controlling over the quality of creations. If a gate-keeper builds a safeguard in the cultural creative behavior, lacking the check on the legal protection in the cultural creative industries, and whether the information of cultural industry element has touched on the question of the intellectual property rights infringement, then it will result in a disastrous consequence. This is the topic which the article researches on.

Abstract: The construction of a web-based 2-dimenional analytical system is aimed at solving the problem designers have in product development procedure through web technique and quantitative methods. In traditional ways of image scale analysis, the product positions of competition products are often subjective and in most cases, no objective coordinate data are offered for the designers, making it difficult for the further product analysis. In this study, an objective and efficient 2-dimensional analytical system is offered for positions of major competition products, target user group preferences, and product price setting policy. At last, DSLR cameras were used as an example to illustrate the application of web-based analytical system. With the database obtained from the system in real time, statistical analyses can be conducted to enhance the efficiency in new product development and marketing.

Abstract: The purpose of this paper was to find out the typical affective meanings for interactive products for Chinese-speaking users. The affective meanings are affective adjectives evoked from interactive products. They are used to investigate the structure of emotional responses to objects, or applied to Kansei engineering to establish the connection between physical property spaces and semantic spaces. However, the affective meanings used in previous studies including the structure of emotional responses and Kansei Engineering were varied both in number and adjectives they used. Over 628 adjectives collected from studies related to emotional responses and Kansei Engineering, and websites were condensed into 298 adjective pairs by five Chinese teachers teaching at Junior high schools in Taiwan. Semantic differential approaches were used to rate 16 windows media player skins with these adjective pairs. Furthermore, Item analysis was used to remove the affective meanings with low discrimination. Factor analysis was performed to reduce the number of affective meanings by discovering the words with similar response patterns. The outcomes showed forty-two typical affective meanings which represented the main factors after Factor analysis. These typical affective meanings were suggested as the affective meanings to describe interactive products.

Abstract: This study explores the development of digital ink animation and to discover whether the digital ink can be combined with the cultural theme successfully. This study uses the experimental creation method. Through the use of traditional ink painting with digital ink painting technology, this paper tries to interoperate the DongGang’s fishermen aspirations and to praise the hard work of the fisherman. A new style of three-dimensional animation is created which emphasizes cunfa. Therefore, the three-dimensional animation with new concept of digital ink painting can be sustainable development and innovation.

Abstract: The imaginative power of human beings is the reappearance and integration of emotional and perceptional experiences. Therefore, if the personal imagination would like to be further developed, the first thing is to enhance agility of emotional experiences and perception. And also the conceptual combination involves joining of two or more concepts to produce a new meaning that satisfies the representation of each constituent concept. Original concepts may emerge from conceptual combination in imagination. New attributes may also emerge from conceptual combination that cannot be explained by each individual concept. The cognitive processes that produce emergent concepts and attributes in conceptual combination may be viewed as a creative process. This research was conducted through a literature review, case studies, and interviews with experts on award-winning works in international design competitions. Through qualitative analysis of these design projects, we identified several paths leading from imaginative constructs to conceptual development in the design process: thematic relationships, intersecting attributes, the transfer of attributes, inherited attributes, causal relationships, analogical relationships, multi-level inclusive relationships, and the interpretation of contrasting meaning. It is hoped that the results of this study will serve as a useful reference in design education, particularly with regard to the development of imaginative and creative capacity.

Abstract: Over the past two decades, New Zealand has seen rapid and sharp rise of film & TV industry, developed competitive edges of film production industry, participated in labor division in the international markets and shaped creative film &TV industry with radiation effects. This paper analyzes the historical opportunities for the rapid rise of film & TV industry in Zealand from the perspectives of changes to the market environment of technology, market, industry labor division, etc.

Abstract: Different from the development of the film industry in other countries, New Zealand’s film & TV industry has typical features of creativity. This paper explores the conditions for the rise of creative film & TV industry in New Zealand from the perspective of "3T "Principles.

Abstract: This paper tries to select attributes of creative products which take Augmented Reality (AR) technology as user interaction with the media in order to obtain valuable information of the user experience, then, those data sets are summarized and analyzed to build a recommendation system on cultural creative products. Firstly, the external form of cultural creative products can be divided into shape, material, color and texture, user according to their own preference to select the most suitable goods of their own cognitive. Then, Augmented Reality (AR) technology and image recognition with 3D model allows users to select their favorite style of the product through an interactive manner and ranking of a series of prototype design is obtained according to the Grey Relational Analysis. Finally, a product recommendation system let the user choose to verify the research results for the culture creative products.

Abstract: The research integrates digital editing system while making digital images for interpreting two traditional Chinese lyric poems written by Su Shi (1036-1101 A.D.) in Sung Dynasty. It serves as a digitalized visual language to recognize the Chinese literati aesthetics. The research approach is based on the use of semiotic analysis, in which the researcher emphasizes connections among viewers, content, and its cultural context. Instead of treating each component as a separate entity, the research seeks correspondences. The results suggest the use of visual and sound effects, lighting, color and motion of the digital-image design as possible underlying factors for the significant correlations found between personality traits and design preferences in practice, and should open an opportunity among the viewers to interpret the artworks in person. In addition, the study has to be recognized by its eastern and western viewers underlying a cross-cultural basis of interpretation. In conclusion, the research would make a contribution to explore new types of cognitive interpretation of Chinese lyric poems, and result in a complex interaction between vision and sound in creative design.