Internet Application and Products Innovation: A Study of China’s Travel Agencies

Abstract:

The rapid development of information technology has offered a very good chance for the development of travel industry, there is a great space for travel agencies of our country to apply the internet. Because the conceptions of development and design are backward, tourist products of China’s travel agencies are crude and lack personalities, thus have restricted the development of China’s travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has explained the necessities for China’s travel agencies to innovate on tourist products by using the internet, analyzed the problems existing in the tourist products of China’s travel agencies and proposed some corresponding innovative strategies. Finally, such a conclusion has been reached: as long as China’s travel agencies understand fully the existing problems in their tourist products, adopt some corresponding measures, using internet to innovate on their products continuously, then China’s travel agencies will surely get a sustainable and healthy development.

• Periodical: Applied Mechanics and Materials (Volumes 58-60)
• Pages: 1025-1030
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.58-60.1025
• Online since: June 2011
• Authors: Cong Xi Cheng, Zhe Bin Ji, Lan Xiang
• Keywords: Innovation, Internet, Strategy, Tourist Product, Travel Agency

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