Factors Affecting Customer Loyalty for Online Group-Buy

Abstract:

As customer satisfaction and loyalty are often low in online group-buy, the conceptual model is constructed to explore the factors influencing online group-buy consumers’ loyalty based on theories of the Technology Acceptance Model (TAM), including the perceived risk, customer satisfaction, and customer loyalty. And 13 hypotheses are made according to the conceptual model. The research results can be the reference for the improvement of customer loyalty for online group-buy. In the future research, the empirical study will be used to verify the proposed hypothesis and reveal the impact of each variable in the conceptual model.

• Periodical: Applied Mechanics and Materials (Volumes 631-632)
• Pages: 1127-1130
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.631-632.1127
• Online since: September 2014
• Authors: Bing Wu, Chen Yan Zhang
• Keywords: Customers Loyalty, Customers Satisfaction, Group-Buy, Perceived Risk, TAM

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