The Research of Market Risk Identification for Product Development and Design with the Industrial Design Innovation Promote the Economic Development of Agricultural Machinery Manufacturing Industry

Abstract:

The market of agricultural machinery manufacturing industry has been an unprecedented development in recent years. After the increasing homogenization of the products functions, increasing competition, industrial design as a means of advantageous product innovation, becoming many companies new competitive weapon. However, the projects of product development in many enterprises, the success rate is not high, the innovation and the risk remains high, which point we focus on is that the risk factors design brings to market. Study the basic design risk identification rules, procedures and methods, citing the risk of identification methods and their characteristics, laid the foundation for future theoretical research and product innovation applications.

• Periodical: Applied Mechanics and Materials (Volumes 668-669)
• Pages: 1655-1658
• DOI: https://doi.org/10.4028/www.scientific.net/AMM.668-669.1655
• Online since: October 2014
• Authors: Qiang Song*, Ke Su
• Keywords: Agricultural Machinery Manufacturing Enterprises, Design Market Risk, Identification, Industrial Design, Product Design, Product Development

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