Analysis of China's Sports Apparel Industry Marketing Strategy Vocational Colleges

Yun Qing Bai; Mei Ling Duan

doi:10.4028/www.scientific.net/AMR.1044-1045.1573

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 1044-1045Analysis of China's Sports Apparel Industry...

Analysis of China's Sports Apparel Industry Marketing Strategy Vocational Colleges

Abstract:

With modern sports-scale development and growth, and vocational colleges are closely related sports industry largely has been rapid development, the development of sports tangible and intangible assets, both for the further development of the sports industry, extensive promotion provides a good atmosphere. The rise of college sports industry, but also led to the consumption and improve the health of the population belongs sports, sports culture to create a good atmosphere. CUBA and college leagues of various sports have provided unprecedented opportunities for the development of university sports industry. From the development of future industrial research subsidiary Sports departure, a comprehensive discussion of the necessity and marketing in college sports apparel industry developed for a variety of factors college sports apparel industry marketing objects and the environment, to develop a marketing strategy for reference only relevant .

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Periodical:

Advanced Materials Research (Volumes 1044-1045)

Pages:

1573-1576

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.1044-1045.1573

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Online since:

October 2014

Authors:

Yun Qing Bai*, Mei Ling Duan

Keywords:

Marketing Strategies, Research, Sports Apparel Industry, Vocational College

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* - Corresponding Author

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