Studies on Commercial District Alliance Governance and Integration Governance Mode Selection

Jian Zhang; Chen Wang; Li Juan Zhang

doi:10.4028/www.scientific.net/AMR.181-182.507

Paper Titles

A Novel Method for the Synthesis of Manganese Oxide Nanostructures in a Microemulsion
p.485

A Cooperative Simulated Annealing Algorithm for the Optimization of Process Planning
p.489

Synthesis of RePO4 (Re=La, Nd, Pr, or Y) Nanowires by Chemical Precipitation in Nanochannels
p.495

Ni Layer Evolution of FeCrAl Substrate Treated by Ultrasonic and Electroplating Methods in Long Term Oxidation at 900°C
p.501

Studies on Commercial District Alliance Governance and Integration Governance Mode Selection
p.507

New Type of PPP-S[T]-PPP Hybrid Cubic Manipulator
p.516

Design and Finite Element Analysis of Magnetic Circuit for Disk MRF Brake
p.522

Design and Implementation of Asking for Direction Multimedia System: Application of Mobile-GIS Technology
p.528

Orthogonal Test Research on the Effect of Curing Technology on the Fatigue Life of Adhesive Bonding of CFRP and Aluminum Alloy
p.534

HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 181-182Studies on Commercial District Alliance Governance...

Studies on Commercial District Alliance Governance and Integration Governance Mode Selection

Abstract:

In the actual course of commercial operations, governance mode is mainly divided into two categories: alliance mode, leading by real estate developer, and integrated mode, leading by commercial operators. The transaction efficiency and cost vary corresponding to the different mode. In this paper, based on the traditional market, hybrid and hierarchical mode framework in transaction cost theory, inframarginal theory and the actual Chinese commercial management, the author discusses the existing conditions of market, hybrid and hierarchical mode, verifies that the complete market mode in the actual operation process does not exist, at the same time, deeply analyses boundary conditions for the existence and basis for decision making of the alliance mode and integration mode.

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Advanced Materials Science and Technology, ICMST 2010

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Periodical:

Advanced Materials Research (Volumes 181-182)

Pages:

507-515

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.181-182.507

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Online since:

January 2011

Authors:

Jian Zhang, Chen Wang, Li Juan Zhang

Keywords:

Commercial Management, Mode Selection, Strategic Alliances, Vertical Integration

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