Research on the Development of Clothing Brand Position under the Modern Consumer Culture
For the vague positioning of the domestic clothing brand at present and the growing homogenization of products, this article analyzed the features of the modern consumer culture, pointed out the existing problems to the clothing brand development, and introduced a correct countermeasure to guide the market. The author tries to find a developing way to the clothing brand and provide an idea for the marketing strategies for the Chinese clothing enterprises and for the plan of development.
Helen Zhang and David Jin
C. Y. Jin and R. R. Cui, "Research on the Development of Clothing Brand Position under the Modern Consumer Culture", Advanced Materials Research, Vols. 282-283, pp. 261-266, 2011