Research on the Development of Clothing Brand Position under the Modern Consumer Culture

Abstract:

Article Preview

For the vague positioning of the domestic clothing brand at present and the growing homogenization of products, this article analyzed the features of the modern consumer culture, pointed out the existing problems to the clothing brand development, and introduced a correct countermeasure to guide the market. The author tries to find a developing way to the clothing brand and provide an idea for the marketing strategies for the Chinese clothing enterprises and for the plan of development.

Info:

Periodical:

Advanced Materials Research (Volumes 282-283)

Edited by:

Helen Zhang and David Jin

Pages:

261-266

DOI:

10.4028/www.scientific.net/AMR.282-283.261

Citation:

C. Y. Jin and R. R. Cui, "Research on the Development of Clothing Brand Position under the Modern Consumer Culture", Advanced Materials Research, Vols. 282-283, pp. 261-266, 2011

Online since:

July 2011

Export:

Price:

$35.00

In order to see related information, you need to Login.

In order to see related information, you need to Login.