Research on the Trust in Supply Chain Dynamic Collaboration Based on MAS

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Abstract:

On the basis of dynamic trust theory, the paper proposes a staggered theoretic model which describes dynamic collaboration trust in supply chain from the view of collaboration relationship, which studies the dynamic dissimilar effect of institution-based trust on collaboration trust and cooperation intention in differential stage. More than forty supply chain companies in different fields are chosen to be the objects of experimental research and a sample data of more than three hundred actual members is finally collected. Fact or analysis and structural equation modeling are implemented to validate the hypothesized relationship between institution-based trust, collaboration trust in supply chain trust, and cooperation intention in theoretic model.

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Advanced Materials Research (Volumes 282-283)

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470-473

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July 2011

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© 2011 Trans Tech Publications Ltd. All Rights Reserved

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