Research on the Trust in Supply Chain Dynamic Collaboration Based on MAS
On the basis of dynamic trust theory, the paper proposes a staggered theoretic model which describes dynamic collaboration trust in supply chain from the view of collaboration relationship, which studies the dynamic dissimilar effect of institution-based trust on collaboration trust and cooperation intention in differential stage. More than forty supply chain companies in different fields are chosen to be the objects of experimental research and a sample data of more than three hundred actual members is finally collected. Fact or analysis and structural equation modeling are implemented to validate the hypothesized relationship between institution-based trust, collaboration trust in supply chain trust, and cooperation intention in theoretic model.
Helen Zhang and David Jin
W. J. Jiang et al., "Research on the Trust in Supply Chain Dynamic Collaboration Based on MAS", Advanced Materials Research, Vols. 282-283, pp. 470-473, 2011