Analysis on the Application of Ceramic Materials in Package - The Application of Ceramic Bottle in the Package of Jinjiu

Abstract:

Jinjiu’s ceramic bottle has been in China’s wine market for a few years, and the choice of ceramics reflects traditional Chinese design idea of “combination of object and practicability, and manifestation of life with object”， which satisfies consumers’ requirements about national traits, style and taste of wine. This paper will analyze how Jiujin Group skillfully adopted China’s traditional ceramic technology to the design of package and explore a successful way of national package of wine through the example of Jiujin.

• Periodical: Advanced Materials Research (Volume 298)
• Pages: 142-146
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.298.142
• Online since: July 2011
• Authors: Yong Zheng, Bai Yang Jin
• Keywords: Ceramic Material, Jinjiu, Package

References

[1] Susanne Langers, Feeling and Form [M], Beijing: China Social Sciences Press, Dec, (2005).

[2] Rolland Barthes, Elements of Semiology [M], Beijing: Joint Publishing Press, (1999).

[3] Li, Yanzu, Introduction to Art Design [M], Wuhan: Hubei Fine Arts Publishing House, (2002).