Design and Implementation of CRM Based on Data Mining

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Abstract:

Basic theory knowledge of CRM and data mining is introduced in this paper; and the features of CRM based on data mining are analyzed. Based on an example of telecommunication industry, the function modules are designed.

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Periodical:

Advanced Materials Research (Volumes 433-440)

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4463-4467

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Online since:

January 2012

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© 2012 Trans Tech Publications Ltd. All Rights Reserved

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DOI: 10.1016/s0167-9236(01)00109-9

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