Based on the Ecological Tourism Destination of Green Marketing

Abstract:

21 century is the century of China's tourism to the world, and ecological tourism is the biggest concern of the way and attention to the tourism, ecological tourism has become the world tourism a trend and trend, environment and tourist coordination development also become more popular with tourists. This article from the concept of ecological tourism, expounds the present Chinese tourist destination the implementation of ecological tourism dilemmas, and put forward the countermeasures that the tourism destination can take the green marketing successfully.

• Periodical: Advanced Materials Research (Volumes 524-527)
• Pages: 3549-3552
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.524-527.3549
• Online since: May 2012
• Authors: Chang Bo Shi, Guan Nan Zhang
• Keywords: Destination, Ecological, Green Marketing, Tourism, Tourist

References

[1] Kezhong huan, Zhou Heping, "The three gorges tourism is singing the Song of the Big Wind," China tourism newspaper, November 20th, 2002.

[2] Wang jianping, "Ecological tourism theory and the practice," The ecotourism management of government , 196–197,March 2001(3).

[3] Hu Zixiang,"On green service," Journal of southwest transport university, 2004.