A Study on Visitors to Recreational Farm Regarding Perception of Ecotourism, Recreation Experience and Willingness to Revisit

Abstract:

The main objective of this study is to verify the impact relation between perception of ecotourism, recreation experience, and willingness to revisit for the visitors to recreational farms. A questionnaire survey was conducted on the visitors to four recreational farms. A total of 400 questionnaires were distributed, and 342 effective questionnaires were collected. Statistical analysis of the data from this study shows: 1. perception of ecotourism directly and positively affects recreation experience; 2. perception of ecotourism directly and positively affects willingness to revisit; 3. recreation experience directly and positively affects willingness to revisit. Finally, the study will provide managerial suggestions for businesses.

• Periodical: Advanced Materials Research (Volumes 524-527)
• Pages: 3558-3562
• DOI: https://doi.org/10.4028/www.scientific.net/AMR.524-527.3558
• Online since: May 2012
• Authors: Hsiu Chin Huang, Yi Hsuan Lai, Lu Sheng Chen, Chia Ming Chang
• Keywords: Perception of Ecotourism, Recreation Experience, Recreational Farms, Visitor, Willingness to Revisit

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