Applying RFID Technology in Tourism Industry: The Case Study of Hotel in Taipei

Article Preview

Abstract:

The study analyzes Radio Frequency Identification (RFID) technology developments reported in tourism industries, methods used, contexts covered, and provides an overview of the wide range of ways that RFID is being applied to improve tourism processes in hotel. The study develops a research framework: RFID Technology Application Model and stresses that RFID application brings many benefits for hotel, the study summarizes their readiness on different attributes into the two approaches: operations-centric approach and technology-centric, and evaluates the major applications of the two approaches for the case study of hotel in Taipei. The findings show that different RFID applications in tourism industry lead the different benefits. The study offers hotel some managerial implications of how to gain benefits, and make suggestions for internal operating management, as well as recommendations for future research directions. It would be beneficial for future research to study similarities and differences in best practices for RFID implementations not only between different sectors within tourism, but also across industries.

You might also be interested in these eBooks

Info:

Periodical:

Pages:

439-445

Citation:

Online since:

December 2012

Authors:

Export:

Price:

Permissions CCC:

Permissions PLS:

Сopyright:

© 2013 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] Aluri, A., & Palakurthi, R. R. (2009). A comparative study of consumer attitudes and intentions to use RFID technology in the U.S. and Europe hotel industry, Journal of Global Business and Trade, Vol. 5 (2), pp.29-40.

Google Scholar

[2] Axup J. and Viller S., Augmenting travel gossip: Design for mobile communities, " OZCHI, 05, Proceedings of the 19th Conference of the Computer-Human Interaction Special Interest Group (CHISIG) of Australia on Computer-Human Interaction: Citizens Online: Considerations for Today and the Future, No. 122, (2005).

DOI: 10.1145/1228175

Google Scholar

[3] Clarke, R.H., Tewde, D., Tazelaar, J.R., Boyer, K.K., Radio frequency identification (RFID) performance: the effect of tag orientation and package contents. Packaging Technology and Science 19, (2006) 45 – 54.

DOI: 10.1002/pts.714

Google Scholar

[4] Collignon, R. (2005). When the chips are down: RFID technology helps the hotel business fight back. Hotel. net, Retrieved on September 13th from http: /www. hotelnet. org/news/4022997. search?query=rfid+economy+site.

Google Scholar

[5] Doran, Doug. Restaurants and technology –past, present and future: a practitioner's viewpoint. " Emerald. N. p., n. d. Web. 13 May 2011. <http: /www. emeraldinsight. com/journals. htm, articleid=1837753&show=html>.

Google Scholar

[6] Eisenhardt, K. M. Building theories from case research,. Academy of Management Review, 14, 4, (1989) 532–50.

Google Scholar

[7] Ferrer, G., Dew, N., & Apte, U. When is RFID right for your service? International Journal of Production Economics, 124(2), (2010) 414-425.

DOI: 10.1016/j.ijpe.2009.12.004

Google Scholar

[8] Fu, R. Zhang X. L., and Wang B., Tentative research on the real-time monitoring system of the amount of tourists based on RFID technology, Journal of Market Modernization, Vol. 3, No. 498, (2007) pp.6-7.

Google Scholar

[9] His S. and Fait H., RFID enhances visitors' museum experience at the Exploratorium, Communications of ACM, Vol. 48, No. 9, (2005) pp.60-65.

DOI: 10.1145/1081992.1082021

Google Scholar

[10] Hozak, K. RFID applications in tourism. International Journal of Leisure and Tourism Marketing, 3(1), (2012) 92-108.

DOI: 10.1504/ijltm.2012.046447

Google Scholar

[11] Jabjiniak, B. and Gilbert, G., RFID warrants a strategic approach, Business Integration Journal, 6(1), pp.29-31, Journal of Physical Distribution & Logistics Management, 33: 7, p.630–650 (2004).

Google Scholar

[12] Jones, P., Clarke-Hill, C., Shears, P., Comfort, D. & Hillier, D., Radio frequency identification in the UK: opportunities and challenges. International Journal of Retail & Distribution Management, 32(3), (2004) 164-171.

DOI: 10.1108/09590550410524957

Google Scholar

[13] Khan, Maryam, and Mahmood Khan. How technological innovations extend services outreach to customers., International Journal of Contemporary Hotel Management 21. 5 (2009): 509-522.

DOI: 10.1108/09596110910967773

Google Scholar

[14] Kim Jindae, Tang Kaizhi, Kumara Soundar, Yee Shang-Tae, Tew Jeffrey, Value analysis of location-enabled radio-frequency identification information on delivery chain performance, International Journal of Production Economics (2007).

DOI: 10.1016/j.ijpe.2007.04.006

Google Scholar

[15] Liao, W. -P., Lin, T. M. Y., & Liao, S. -H. Contributions to radio frequency identification (RFID) research: An assessment of SCI-, SSCI-indexed papers from 2004 to 2008. Decision Support Systems, 50(2), (2011) 548-556.

DOI: 10.1016/j.dss.2010.11.013

Google Scholar

[16] Muta, M. (2006, June 16). The promise and opportunity of RFID. Hotel Upgrade, p.170. Retrieved from http: /www. hotelupgrade. com/_magazine/magazine_Detail. asp?ID=21.

Google Scholar

[17] Ngai, E.W.T., Suk, F.F.C. Lo, S.Y.Y., Development of an RFID-based sushi management system: The case of a conveyor-belt sushi restaurant. International Journal of Production Economics 112, (2008) 630–645.

DOI: 10.1016/j.ijpe.2007.05.011

Google Scholar

[18] Nyheim, P., McFadden, F., & Connolly, D. (2004). Technology strategies for the hotel industry. Pearson Prentice-Hall, Upper Saddle River, NJ.

Google Scholar

[19] O'Connor, M. C. (2009, March 19). At Nelson Lodge, RFID will unlock more than doors. RFID Journal. Retrieved from http: /www. rfidjournal. com/article/view/4699/1.

Google Scholar

[20] Oztaysi, B., Baysan, S., & Akpinar, F. Radio frequency identification (RFID) in hotel. Technovation, 29(9), (2010) 618-624.

DOI: 10.1016/j.technovation.2009.05.014

Google Scholar

[21] Psion Teklogix Inc., Understanding RFID and Associated Applications, Psion Teklogix Inc (2004).

Google Scholar

[22] Siguaw, J.A., Enz, C.A., & Namasivayam, K. (2000). Adoption of information technology in U.S. hotels: strategically driven objectives. Journal of Travel Research, Vol. 39, 192–201.

DOI: 10.1177/004728750003900209

Google Scholar

[23] Singer Tom, Looking Beyond the Technology on RFID Projects, Principal Tompkins Associates (2005).

Google Scholar

[24] Singer Tom (2003), Understanding RFID: A Practical Guide for Supply Chain Professionals, Principal Tompkins Associates.

Google Scholar

[25] Su X. L., The application of RFID technology in the exhibition, Radio Frequency Identification Technologies and Applications, No. 6, (2008) pp.37-39.

Google Scholar

[26] Swedberg, C. (2008, June 27). Outrigger Hotel lets guests leave cash and credit cards behind. RFID Journal. Retrieved from http: /www. rfidjournal. com/article/articleprint/4169/-1/1.

Google Scholar

[27] Too, Chee Wah Peter. Technology enhancement in hotel guestroom. " University Libraries University of Nevada, Las Vegas. University of Nevada, Las Vegas, 1 Sept. 2010. Web. 10 May 2011. <digitalcommons. library. unlv. edu/cgi/viewcontent. cgi, article=1706&context=thesesdissertations&sei-redir=1#search=%22technology+enhancement+in+hotel+guestroom%22>.

DOI: 10.1007/978-1-349-95810-8_1225

Google Scholar

[28] Véronneau, S., & Roy, J. RFID benefits, costs, and possibilities: The economical analysis of RFID deployment in a cruise corporation global service supply chain. International Journal of Production Economics, 122, (2009) 692-702.

DOI: 10.1016/j.ijpe.2009.06.038

Google Scholar

[29] Vijayaraman, B. S and Barbara, A. O., An empirical study of RFID implementation in the warehousing industry, The international Journal of Logistics Management, 17(1), (2006) pp.6-20.

DOI: 10.1108/09574090610663400

Google Scholar

[30] Wang B., Wang M. N., and Tan Y. P., The design of the system of the real-time tourists' number in tourist sites based on RFID, Journal of Market Modernization, Vol. 8, No. 512, (2007) pp.204-205.

Google Scholar

[31] Wyld, D. C. (2008). Radio frequency identification: Advanced intelligence for table games in casinos. Cornell Hotel Quarterly, 49(2), 134-144.

DOI: 10.1177/1938965508316147

Google Scholar

[32] Yin R. K., Case study research: design and methods. Thousand Oaks, Calif.: Sage Publications (2003).

Google Scholar