Foster Strength of Graphic Communications Industry and Make Print the Value Added Media

Chang Xian Cheng

doi:10.4028/www.scientific.net/AMR.663.592

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 663Foster Strength of Graphic Communications Industry...

Foster Strength of Graphic Communications Industry and Make Print the Value Added Media

Abstract:

Graphic communications industry has a tradition of more than one thousand years. Not since the invention of movable metal type by Gutenberg in 1450 has the communication landscape been shaken at its foundation as today, when print media face competition from new and novel forms of visual communication. In this paper, the critical analysis and study is made as to why printing has weathered the onslaught of new forms of communication in the past and if, in fact, print media will yet again be able to prevail over radically different methods of dissemi¬nating information. Although printing jobs are still in much need today and printing presses everywhere are keeping busy with a steady influx of orders everyday, people in the graphic communications industry should adapt to the new changes of the internet ages and make fully use of print communications to prevail over different kinds of new media. Printed Electronics and postpress finishing also play key roles in creating new functional print products and adding more value to print media.

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Periodical:

Advanced Materials Research (Volume 663)

Pages:

592-595

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.663.592

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Online since:

February 2013

Authors:

Chang Xian Cheng

Keywords:

Graphic Communications Industry, Physicality of Printing, Postpress Finishing, Printed Electronics, Value Added Media

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