Behavior Mode of Lead User's Participation in NPD in Mass Customization

Bo Yang; Hui Yong Yi

doi:10.4028/www.scientific.net/AMR.933.801

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HomeAdvanced Materials ResearchAdvanced Materials Research Vol. 933Behavior Mode of Lead User's Participation in NPD...

Behavior Mode of Lead User's Participation in NPD in Mass Customization

Abstract:

Lead users participation in NPD was closely related with production mode. This paper analyzed the evolution of production mode and the relationship between the user participation. it proposed the behavior mode of lead users participation in NPD in mass manufacturing mode. Furthermore, it analyzed the change and proposed the behavior mode of lead users participation in NPD in mass customization. Based on this, it reach the conclusion that manufacturers should establish lead users continuous participation platform so that the role of lead users can be played more effectively.

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Periodical:

Advanced Materials Research (Volume 933)

Pages:

801-806

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.933.801

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Online since:

May 2014

Authors:

Bo Yang*, Hui Yong Yi

Keywords:

Behavior Mode, Lead User, Mass Customization

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* - Corresponding Author

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