E-Commerce Application Analysis of Flowers in China

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Abstract:

This paper expounds the development situation of e-commerce and the development status of the flower industry of China; points out the problems of e-commerce operation, network marketing and logistics in the development of E-commerce for flower industry; puts forward some methods such as building business alliance, updating the network marketing methods and optimizing the logistics, it puts emphasis on the following ways such as the micro-blog marketing, mobile phone client, establishment of flowers community, joining the group-buying websites and optimization of logistics service etc.

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Periodical:

Advanced Materials Research (Volumes 971-973)

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2325-2328

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June 2014

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© 2014 Trans Tech Publications Ltd. All Rights Reserved

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